AI agents
Designed around defined brokerage tasks, with staff judgement kept central.
Broker Systems · Technology · Process Improvement
Specialist training for the Irish insurance sector
Practical training for insurance brokers, MGAs and other firms across Ireland. Simplify processes, reduce administration and make better use of the technology your people already have.

What changes
No two brokerages use Applied Relay or Open GI in exactly the same way. Training starts with how your staff use the system today, adapting the existing process to make it clearer and more efficient rather than imposing a replacement system or generic new procedure.
Bespoke tools & AI-assisted training
Some processes need more than standard software training. Derek develops practical tools and AI-assisted solutions around the way each brokerage actually works, then provides the training needed for staff to use and maintain them confidently.
Designed around defined brokerage tasks, with staff judgement kept central.
Practical information-capture systems shaped around the real process.
Internal case-management tools that reduce repeated administration.
Excel and management-information tools that make the numbers easier to use.
The emphasis is not on selling software. It is on giving your team a practical solution, the knowledge to use it properly and the ability to manage the process themselves.
Core training areas
Applied Relay and Open GI training grounded in everyday broking processes, from data capture to document issue.
Help staff use familiar tools properly, with training connected to their actual workload rather than generic features.
Training and tailored tools that reduce repeated administration while remaining manageable for the team.
Responsible, useful AI training for broker staff, with professional judgement and client information kept front of mind.
Specialist document training
Many brokers have document templates that have not been reviewed for years. Training covers how to update Applied Relay and Open GI templates, consolidate documents into practical new-business and renewal packs, and help staff issue them consistently.
How the training works
Staff demonstrate the real process, including workarounds, duplication and recurring frustrations.
Small, useful changes are introduced first so the team can feel the benefit quickly.
Practical tools and training are developed around the process, not imposed from outside it.
Staff are trained, feedback is used and the approach becomes part of the working day.
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Management information training
Broker systems contain valuable information, but it is often exported into spreadsheets that are difficult to interpret. Training helps owners and managers identify the numbers that matter, understand what the data is showing and turn it into clearer reports and dashboards.
About Derek
I spent 13 years in insurance underwriting and business development, including eight years as a Business Development Manager, followed by 15 years as an insurance broker. In January 2019, I began providing specialist broker systems and technology training. I understand how a brokerage actually works because I have worked on both the insurer and broker sides.
I have a genuine passion for technology and new ideas. I continually train and educate myself as AI and other technologies develop, then spend time working out how they can be used practically in the day-to-day operation of a brokerage.
Today I work predominantly with independent brokers, as well as MGAs and other firms across the Irish insurance sector. I am also a member of the Applied User Group and coordinator of Source Brokers.
The approach is deliberately practical: understand the work, improve it with the team and leave staff able to use and maintain the solution.
Technology should solve a problem, not create another one.
Derek BalfeClient experience
“Derek has been an outstanding asset to our company. His training provided a wealth of knowledge on systems and practical ideas for improvement, all explained in plain English. We have seen less repeated administration and more consistent processes. In particular, the time saved through improved documentation has been a game changer in our office. I would happily recommend Derek Balfe Training to any business looking to improve efficiency for both staff and clients.”
“Derek is an excellent trainer with a natural ability to break down complex information and make it easy to understand.
He has helped us address numerous areas, including some we had not realised needed attention, by streamlining workflows and showing us practical ways to work more efficiently.
Following his training, I have become more confident using tools such as Excel. We have also improved how we gather information from customers and turn it into clear, customer-friendly documents and efficient submissions for insurers.
Derek’s depth of knowledge is exceptional. He understands a broker’s business and requirements, as well as the information insurers need. He readily shares practical tips and shortcuts that make everyday tasks quicker and reduce repeated administration. He always takes the time to ensure that everything is clearly explained and fully understood.
I would be very happy to recommend Derek Balfe Training.”
Free practical resources
Start with an updated guide to AI privacy settings, then explore short training videos and practical ideas for safer, more effective use of AI and everyday systems.
Explore resourcesA practical conversation
Call or email Derek to discuss the process, system or training need you are trying to improve.